Blackline Tracks UK Charity Bike Ride

More than 1,000 cyclists raised over £200,000 on June 28, 2015 at the 20th annual LA Fitness Capital to Coast Cycle Challenge for Charity, organized by Norwood—a leading Jewish charity supporting vulnerable children, families and people with learning disabilities.

LA Fitness Capital to Coast Cycle Challenge

Norwood, along with the Down’s Syndrome Association, were the two charities awarded the funds raised from the event.

Blackline Safety was with some of the cyclists along the way, donating over 20 Loner SMD devices for the cyclists to use to track their routes on the trails.

Screen Shot

Loner SMD devices also gave organizers the ability to track the cyclists’ paths in our Loner Portal monitoring system.

The ride kicked-off at the Coca-Cola London Eye, where cyclists had the option to choose from 60, 80 or 100 mile routes that all ended in Brighton.

According to Norwood, the LA Fitness Capital to Coast Cycle Challenge for Charity is aimed at all ages and abilities, and encourages those with disabilities to take part. This year five cyclists with learning disabilities were supported by Norwood to take part, riding on tandem bikes.

ice cream after LA Fitness Capital to Coast Cycle Challenge

“As always, it was a great day. The energy and atmosphere along the route were fantastic. All the riders did tremendously well, raising an incredible amount for the partner charities. I’d like to thank everyone who helped to make the 20th anniversary ride such a great success.” — Ian Tate, Business Development Manager for Challenges at Norwood.

Blackline was delighted to participate in this event. For more information on the ride visit or



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