.generic_hero{background-position:center center;height:630px;position:relative;background-size:cover}.hero_headline{position:absolute;display:block;text-align:center;margin:auto;top:80%;transform:translateY(-80%)}.hero_headline h1{margin:0;font-size:45px;line-height:1.2em;font-weight:300;text-transform:uppercase;text-shadow:0 0 10px rgba(0,0,0,0.5)}.hero_headline h1 strong{font-weight:800}.generic_hero_logo{margin-top:50px}