Blackline Builds Anti-Diversion Platform for Fortune 500 Company
September 26, 2014
CALGARY, ALBERTA–(Marketwired – Sept. 26, 2014) – (“Blackline”) (TSX VENTURE:BLN) Dissatisfied with available solutions, one of America’s largest food processing companies contracted Blackline to develop a solution to aid in management of so-called product diversion, or Grey Market, surveillance operations. The result was the creation of an anti-diversion and logistics platform known as Blackline Spectrum™.
Product diversion costs North American businesses close to $63 billion each year according to Bloomberg, a privately held financial software, data, and media company headquartered in New York City. Many industries, from consumer electronics and pharmaceuticals to foods are susceptible products being diverted to non-authorized resellers within distribution channels. The end result is a financial impact to the manufacturer combined with the potential for negative branding and reputation impacts, as consumers often mistrust Gray Market goods as being genuine.
“We understand that the IT industry alone loses nearly $5 billion in profits to Gray Market activity each year. Our Blackline Spectrum solution is one that will help companies avoid loss of revenue not to mention help to maintain the strength of their brand and reputation,” says Blackline CEO, Cody Slater. “The Blackline Spectrum system, combined with our portable tracking products, will enable leading organizations to study the movements of inventory within their distribution network and reduce loss.”
The Blackline Spectrum solution empowers businesses to track shipments of goods around the globe, receiving instant notifications if a shipment enters a prohibited area or does not arrive at its intended destination on time. Businesses can quickly detect and take corrective action when a shipment is diverted, re-routed, or stolen.
From Sept. 29-Oct.1 Blackline will be showcasing its new Blackline Spectrum platform at the American Society for Industrial Security (ASIS) International 60th Annual Seminar and Exhibition for the logistics, loss prevention, and security industries. This year’s event will be at the Georgia World Congress Centre in Atlanta and Blackline will be in booth # 2550. This event will draw attendees from over 125 countries.
About Blackline: Blackline GPS Corp. (TSX VENTURE:BLN) is a wireless location leader that develops, manufactures, and markets products and services for worker safety monitoring and portable business tracking applications. Blackline solutions deliver safety, security, and location awareness through innovative wireless hardware and custom user interfaces, including mobile, messaging, and web services. Blackline’s vision is to become the leading supplier of wirelessly connected worker safety monitoring and portable business tracking products in the world. Blackline products allow customers to protect their personnel and valued assets, share the conditions of their environment, and connect with emergency services when necessary. Blackline solutions Protect. Share. Connect.®
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