CALGARY, ALBERTA--(Marketwired - Sept. 26, 2014) - ("Blackline") (TSX VENTURE:BLN) Dissatisfied with available solutions, one of America's largest food processing companies contracted Blackline to develop a solution to aid in management of so-called product diversion, or Grey Market, surveillance operations. The result was the creation of an anti-diversion and logistics platform known as Blackline Spectrum™.
Product diversion costs North American businesses close to $63 billion each year according to Bloomberg, a privately held financial software, data, and media company headquartered in New York City. Many industries, from consumer electronics and pharmaceuticals to foods are susceptible products being diverted to non-authorized resellers within distribution channels. The end result is a financial impact to the manufacturer combined with the potential for negative branding and reputation impacts, as consumers often mistrust Gray Market goods as being genuine.
"We understand that the IT industry alone loses nearly $5 billion in profits to Gray Market activity each year. Our Blackline Spectrum solution is one that will help companies avoid loss of revenue not to mention help to maintain the strength of their brand and reputation," says Blackline CEO, Cody Slater. "The Blackline Spectrum system, combined with our portable tracking products, will enable leading organizations to study the movements of inventory within their distribution network and reduce loss."
The Blackline Spectrum solution empowers businesses to track shipments of goods around the globe, receiving instant notifications if a shipment enters a prohibited area or does not arrive at its intended destination on time. Businesses can quickly detect and take corrective action when a shipment is diverted, re-routed, or stolen.
From Sept. 29-Oct.1 Blackline will be showcasing its new Blackline Spectrum platform at the American Society for Industrial Security (ASIS) International 60th Annual Seminar and Exhibition for the logistics, loss prevention, and security industries. This year's event will be at the Georgia World Congress Centre in Atlanta and Blackline will be in booth # 2550. This event will draw attendees from over 125 countries.
To learn more visit www.blacklinetracking.com/blackline-spectrum/, follow us on Twitter @blacklinegps, and on LinkedIn at www.linkedin.com/company/blackline-gps.
Over Blackline: Blackline GPS Corp. (TSX VENTURE:BLN) is een toonaangevende leverancier van draadloze locatiebepaling die producten en diensten ontwikkelt, produceert en op de markt brengt voor het monitoren van de veiligheid van werknemers en draagbare zakelijke trackingtoepassingen. De oplossingen van Blackline bieden veiligheid, beveiliging en locatiebewustzijn door middel van innovatieve draadloze hardware en aangepaste gebruikersinterfaces, waaronder mobiele, berichten- en webservices. De visie van Blackline is om de toonaangevende leverancier ter wereld te worden van draadloos verbonden producten voor het monitoren van de veiligheid van werknemers en draagbare bedrijfsvolgsystemen. Met de producten van Blackline kunnen klanten hun personeel en waardevolle activa beschermen, de omstandigheden van hun omgeving delen en indien nodig contact opnemen met hulpdiensten. Blackline-oplossingen: Protect. Share. Connect.®
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